Making money on TikTok is both exciting and achievable, with diverse avenues to earn depending on your goals, creativity, and audience. Here’s an overview of ways to monetize on TikTok in 2024, whether you’re looking to support a business or make TikTok itself your business:

1. Sell Products via TikTok Shopping

Set up a TikTok Shop to sell products directly. TikTok Shopping allows users to browse and buy without leaving the app. By tagging products in posts, you can drive sales right from your organic content.

2. Drive Sales with TikTok Ads

TikTok offers ad formats like in-feed ads, TopView (fullscreen takeovers), and Spark Ads (using organic posts for ads) to boost engagement and sales. Ads can drive traffic to your store, website, or TikTok Shopping tab, making them a powerful sales tool.

3. Use Affiliate Marketing

Affiliate programs let you promote products with links in your bio or video descriptions, earning commissions on sales. Directing TikTok viewers to other social profiles with more affiliate links can also help.

4. Promote Songs

Musicians pay creators to feature their music in videos. If you have an engaged following, you can get paid to promote tracks, helping artists boost downloads and reach new fans.

5. Join TikTok’s Creativity Program Beta

This program (formerly the Creator Fund) offers payouts based on engagement. To qualify, you need at least 100,000 views in the last 30 days, and TikTok claims it pays creators up to 10 times more than the previous fund.

6. Publish Sponsored Posts

Many brands pay creators to feature their products. You don’t need a huge following to start—microinfluencers with engaged communities can attract sponsorships too.

7. Become a Brand Ambassador

Brand ambassadorships offer ongoing partnerships with brands. In exchange for regular content, ambassadors often receive compensation and free products.

8. Start a Patreon

Patreon lets creators offer exclusive content to paying subscribers. From behind-the-scenes peeks to special chats, it’s a great way to deepen your relationship with fans while generating recurring income.

9. Find New Clients

If you’re a freelancer, use TikTok to showcase your skills and attract clients. Creatives in fields like design, consulting, or marketing can display work and connect with potential clients on TikTok.

10. Build and Sell TikTok Accounts

If you’re skilled at growing accounts, you can sell them to brands. Focus on creating industry-relevant accounts (like for travel or unboxing videos) to attract buyers.

11. Collaborate with Influencers

Working with other influencers can broaden your reach. By sharing audiences, you gain exposure, build credibility, and may receive sponsorships through mutual partnerships.

12. Earn through Live Gifting

Followers can donate during live streams. It’s a straightforward way to make money by engaging viewers in real-time. Just avoid actively soliciting gifts to stay in line with TikTok guidelines.

13. Crowdfunding

Promote crowdfunding campaigns to support a project or cause. With a loyal following, crowdfunding can help bring creative ideas or charity initiatives to life.

14. Collect Tips

Use services like Venmo, Buy Me a Coffee, or Tipeee to receive tips. It’s a way for fans to support your content without a formal transaction.

15. Consult for a Brand

TikTok experts can consult businesses on how to grow and engage followers, offering valuable guidance for brands new to the platform.

16. Invest in Spark Ads

Spark Ads amplify organic content, enhancing reach and engagement. Brands can benefit from Spark Ads by boosting user-generated content with high engagement rates.

17. Focus on Brand Building Rather than Direct Revenue

TikTok is primarily an entertainment platform, so creating engaging, memorable content can be more rewarding than direct monetization efforts. This approach builds brand awareness and loyalty, which pays off in the long run.

To succeed, focus on creating engaging, authentic content that resonates with your audience. TikTok users value entertainment and authenticity, so prioritize building genuine connections.